Music PR & radio.
Give your release a story.

A release deserves context

A listening link is only part of the story. Music PR helps explain why a record, an artist or a label project is relevant to a publication and its audience. Sonic Frequency offers radio, PR and editorial pitching as part of its support for electronic music releases.

We start with your sound, your project and the material available. The scope can be discussed alongside a DJ campaign or a wider release plan.

What makes a useful PR brief?

• A listening link and the confirmed or proposed release date.
• The artist biography, label context and the story behind the record.
• Available artwork, artist portraits and release information.
• Your priorities: interviews, premieres, features or radio outreach.

Tell us about coverage you have already secured so the new work can fit the existing release plan.

Published work you can inspect

Our campaign archive includes a Parkett premiere around Loose Monkey Records’ MONKEYMASTER VOL.1 and a Parkett interview with Mark Row about Sky Fall. These are specific editorial examples, with links and dates in the case studies.

Read the Loose Monkey case study

Explore Mark Row’s Sky Fall campaign

Editorial decisions stay with the publication

Press coverage and radio selection depend on the editor, presenter or station. Pitching is an opportunity to introduce a relevant project, not a promise of publication or airplay. We agree the work and quote before starting and review the available evidence afterwards.

Connect PR with the rest of your release

DJ feedback, a premiere and an artist interview serve different purposes. We help discuss which combination fits your goal rather than treating every release as the same package. If your priority is reaching DJs, explore our DJ promotion service; if it is release planning, explore playlist and release strategy.

Explore the right support for your release