Campaign case study

Trax Records 40th anniversary DJ promotion

A documented electronic music promotion project from the Sonic Frequency portfolio.

The release and the work

The 40th Anniversary Album celebrates a landmark in house music history. Sonic Frequency’s documented work for the project was a dedicated DJ promotion campaign via Inflyte, with feedback and campaign reporting. The collection is identified as catalogue TRX2709.

Trax Records — The 40th Anniversary Album artworkFEATURED CAMPAIGN / TRAX RECORDS

40 years of house music

The 40th
Anniversary Album

A landmark catalogue celebration, supported by a dedicated DJ promo campaign.

“Thx for this GREAT package ! FULL SUPPORT !”

The project
Trax Records’ 40th anniversary collection, catalogue TRX2709.
The work
DJ promotion via Inflyte, with feedback and campaign reporting.
Source & date
Archived Inflyte campaign report dated 30 December 2025. These figures describe activity on the promo platform.

What the figures show

The archived report, dated 30 December 2025, records 7,265 Inflyte plays, 285 ratings and 42 pre-saves. The figures describe activity on the promo platform. They should be read with the collection’s multi-track format in mind, rather than compared directly with a single-track campaign or streaming-service totals.

Reading the results responsibly

Promo-platform plays, downloads and ratings measure different actions. They are not unique audience counts or proof of DJ support. Each project has its own format and reporting date, so outcomes should be assessed in context. A past campaign is an example of the work, not a guarantee of future results.

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